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Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the Family


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Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the Family

Payless ShoeSource, the nation's leading specialty footwear retailer, announced today that it is launching a new logo specifically designed to support the company's strategic direction to democratize footwear and accessory fashion and inspire fun fashion possibilities for the family.

The new logo, the first redesign of the Payless logo in about 20 years, incorporates key design elements that leverage Payless' rich heritage and communicates a "new and improved" Payless -- a brand that is contemporary, fun, friendly and, above all, stylish.

"Consumer research over the past years has told us that our current logo pigeon holes us and dates us," said Matt Rubel, Chief Executive Officer and President, Payless ShoeSource. "This new logo is designed to amplify the new Payless brand position -- to inspire fun fashion possi
 

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Trademark News
The USPTO and the Danish Patent and Trademark Office Announce Cooperative Effort on Reclassification of Patent Search Documents

U.S. Government Urges Arizona's Businesses To
Protect Their Intellectual Property From Theft Overseas

U.S. Government Brings Anti-Counterfeiting And Piracy Program To Northern Virginia

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The marks coded as ""color marks"" under 29.02 - 29.07 claim one or more colors as the mark.  The description of the mark is often helpful in determining whether the mask consists of color alone.  Because these marks are for color alone" style="TEXT-DECORATION: none" href="inconspicuous design elements which merely function as punctuation or parts of letters are only coded in 29.01.07. 

The marks coded as ""color marks"" under 29.02 - 29.07 claim one or more colors as the mark.  The description of the mark is often helpful in determining whether the mask consists of color alone.  Because these marks are for color alone">Advanced Coding of Design Marks

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Daily Terms
Trademark Registration

Definition:
Involves the establishment of rights in a mark based on legitimate use of the mark.

Trade Secret

Definition:
A trade secret includes proprietary knowledge and other confidential information that companies keep secret to give them an advantage over their competitors.

Fair Use

Definition:
A defense to a charge of copyright or trademark infringement.
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